2020 Institutionalized Video, and 2021 Will Reap the Benefits

1. Choose the Right Technology to Be Remote-ready at Your Organization

Streaming video’s potential to keep employees connected despite distance is now front and center. When leveraged to its full potential, technology can create virtual experiences that are almost as personal and effective (if not as much so). However, you need the right mix of tools, including:

  • Web and video conferencing: Collaborative tools are the go-to technology for most organizations. How many Zoom meetings do you have each day? They’re great for real-time dialogue with employees during one-on-one or small-group communications, but they’re just the first piece of the puzzle.
  • Streaming video: The “one-to-many” technology is ideal for delivering training sessions, town halls, corporate communications and so on. What’s more, on-demand video recordings make it possible for employees to watch on their own time.
  • A content management system (CMS): A CMS will enable you to manage all your content in one secure, searchable and easily accessible place. Do the research to determine a hosted or on-premises solution is best for your organization.

2. Be Considerate of Your Online Audience

Once you have the right technology, be sure you’re creating high-quality, engaging videos. As you and your training team teach, work and communicate remotely in this new video-first world, create a seamless experience for your audience. Instructors should make sure training sessions are aesthetically appealing and that viewers can better engage with them by:

  • Using their presentation and on-camera presence as an opportunity to speak directly to their online audience.
  • Positioning themselves so the camera sees them, avoiding distracting backgrounds, and making sure that they are centered and take up most of the screen.
  • Testing their audio levels before the presentation and speaking clearly (and, whenever possible, using a hard-wired microphone rather than relying on their computer audio).
  • Keeping in mind that whatever they show on the screen is what will be streamed to their online audience.

3. Leverage Video to Keep Employees Engaged

Your employees are probably distracted with too many virtual meetings. Take a page out of the higher education handbook, and flip your meeting or training. Think of it this way: If conferencing systems are your virtual, real-time classroom, on-demand streaming video is your textbook or manual.

4. Move to the Cloud to Scale Your Video Training More Quickly

Video has never been more prevalent than it is now, but that new demand brings the need for more bandwidth to ensure your infrastructure can handle the massive increase in viewership outside your network.

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